Our Work
Leverage our Strategic thinking and clear processes for your brand: Get in touch with us and let us know how we can help you! Send us a brief on hello@alternative-brands.com and we'll customize an approach for you.
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(Please note: The following cases, are proprietary pieces of strategic work, all bound under NDAs - we hope that you get a glimpse of the kind of challenges we help solve.)
Huhtamaki is a global food packaging specialist, headquartered in Finland. Its one of the top leading global suppliers of paper and plastic disposable tableware, such as cups, plates and containers for QSRs, coffee shops, with top notch clients like KFC & Starbucks, et al.
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China has a Govt-level push for sustainability, and as a result, plastic (and its use in food packaging) is increasingly being banned. How will food brands continue the “visual appeal” in the absence of “see though” / “Stronger” packaging solutions and yet stand out in Chinese competitive landscape?
Zrou is a China-born, Plant-Based Meat brand. It’s one of the few brands that have been able to grow fast, and make a dent in China’s alternative meat category, which is nascent and scattered at the moment. The brand has an origin & legacy in B2B & Retail, where it partnered with restaurants, events, eateries, to enter the menus and get some initial trials going, which paid off well for awareness.
To continue the momentum, Zrou recently extended to B2C offerings, which could bring the products & experience to individual shoppers and their homes / kitchens. How could we build Zrou as a “Consumer brand” from scratch: that’s loved, and gets into a leadership position?
Simple is a skin care brand from UK and part of the Unilever portfolio, geared towards calming sensitive skin. As a need, sensitive skin is growing in India, and consumer demand for products tailor made for sensitive skin types is on the rise. This is potentially rooted in growing awareness and information amongst consumers about their skin needs, access to specialized brands through online channels, and growing risk of external aggressors like chemicals, pollution, weather, etc.
The challenge is to craft a launch strategy for Simple in India, by precisely pinning: 1. A consumer insight, 2. Developing a positioning around that, and 3. Recommending touchpoints for launch communication.
The breast-milk market in China is extremely competitive with brands who actually do and communicate the same way. The leadership of Danone in the Closest to Breast Milk (CTBM) category is declining. However, they have come up a new formula with the potential to game change the category – but, it is also highly scientific and not necessarily easy to understand or instantly meaningful for their consumers.
How can we convert Danone’s breakthrough scientific innovation, Nuturis, into a disruptive story for consumers and superior story for HCPs - in a way that is ownable, understandable and superior to competitors?
